Digital Scenic Spots: Technology Empowers a New Tourism Experience

In the context of the vigorous development of the digital economy, the tourism industry is undergoing profound changes, and digital scenic spots have emerged as a new engine driving the high-quality development of tourism. A digital scenic spot refers to a modern form of scenic area that fully utilizes digital technologies to achieve efficient operations, precise marketing, and intelligent services. By leveraging cutting-edge technologies such as big data, artificial intelligence, and the Internet of Things, it comprehensively renovates the management and service models of scenic spots, bringing unprecedented convenience and novel experiences to tourists.

Digital Protection: Preserving Cultural Heritage in the Digital Sphere

Digital technologies provide solid guarantees for the protection of scenic spot resources, especially in historical and cultural areas. Take "Digital Dunhuang" as an example. Through remote sensing mapping and digital modeling technologies, it has carried out comprehensive data collection and storage of the architecture, sculptures, and murals in the Mogao Caves, constructing a digital model and asset management system. This allows precious cultural relics to be permanently preserved in the digital space, significantly reducing the risk of damage caused by open visits. Meanwhile, using virtual reality (VR) and augmented reality (AR) technologies, it displays Dunhuang culture in three dimensions based on multi-source data, achieving a win-win situation for cultural relic protection, cultural dissemination, and tourism experience.

Intelligent Services: Revolutionizing the Tourist Experience

Optimizing the tourist experience is the core goal of digital scenic spot construction. Before traveling, tourists can use the scenic spot's online platform to make personalized travel plans and book desired products and services based on big data recommendations. During the tour, intelligent navigation systems act as personal guides, enabling tourists to deeply understand the stories behind attractions through functions such as electronic maps, voice explanations, and AR interactions, enhancing the fun and participation of the tour. The "West Lake One-Click Smart Tour" in the West Lake Scenic Area in Hangzhou integrates information on scenic spots, food, transportation, etc., allowing tourists to generate ideal itineraries with one click, greatly improving travel convenience. After the trip, tourists can share their experiences through digital platforms, and scenic spots can collect feedback to continuously improve services.

Digital Marketing: Innovating Cultural Dissemination Models

Digital scenic spots also open up new paths for marketing. By analyzing tourist behavior data, scenic spots can accurately grasp tourist needs and preferences and formulate targeted marketing strategies. Developing digital collections has become a popular trend. Digital collections such as the "Taihe 瑞兽 (Taihe Auspicious Beasts)" from the Forbidden City and the "Twelve Zodiac Animal Heads" from the Old Summer Palace have attracted a large number of young people through artistic re-creation, effectively promoting scenic spot culture and increasing scenic spot revenue.

Challenges and Prospects: Moving Towards a Smarter Future

However, the development of digital scenic spots still faces challenges, such as the uneven utilization rate of digital facilities due to tourism seasonality and the vague definition of digital asset ownership. Nevertheless, with the continuous maturity of technologies and the deepening of applications, digital scenic spots will surely continue to innovate and upgrade, creating a more intelligent and wonderful tourism experience for tourists and helping the tourism industry reach new heights of development.